‘i’ for Intelligent

The iPhone definitely earns an ‘i’!  Nothing beats this wonder gadget when it comes to error-free use!  No other phone can match with today’s new media!

I admit, I was iPhone illiterate. And yes, it was my two years old son who bestowed his knowledge upon me. And yes, I now know the i-lingo language.

So here is what I learnt to date…

Apps on the iphone do all kinds of stuff:  record all your expenses and get feedback on your spending patterns, turn your phone into a handy tool like a level bar or even a ruler, enjoy some downtown with games, access to portals like CNN or the BBC AND chekc-out your social arena on Facebook and Twitter!

And everytime, you access any of them a small add-on the side of the screen appears, making the cost of the app minimal or even free. No wonder marketers are tuning into this magical device.  It’s all in the simplicity and accessbility.

 But the iPhone has proven to be of particular benefits to financial and news media corporations. With apps especially tailored to allow users individually customized access to their portal, checking anything else online is no longer worth it.

 

No longer is it a catchy phrase or a flashing light that is to catch my attention (as a consumer that is). It is banking on reciprocity! For example, if CNN allows me to find relevant news without the hassle of having to access my laptop and move through the clutter of pop-ups, -downs, and -sideways; in turn, I can can iReport to CNN or simply just interact. Can you imagine… the first step of a relationship being THAT easy! In a nutshell, the iPhone has made it possible for brands to build a relationship with the user creating a bond much stronger than any ad can ever do!