eMarketer Weighs In on 2010: Online Advertising

David Hallerman, Senior AnalystVideoMore marketers will increasingly embrace online video advertising, supported by the twin boom of video streams and video ad networks.Further suppor

via eMarketer Weighs In on 2010: Online Advertising.

And Finally…. Power to the People

From digital media, the birth of social networks, blogs, forums, mobile and e-marketing, have revolutionalized our utilization of technology to share information and shape our views. Looking back, not so long ago, my perceptions towards certain services or products were limited to what I can see, and what corporations communicate. I often wondered if there are others out there that may feel the same or this is some mad vision that only I have. Then enlightenment dawned upon me, as the realization that this technology has empowered us to speak our minds, pulling together networks of people, eliminating time and distance, through tools that challenge us to speak out, share and make a difference, regardless of which generation we belong to.

We became the masters of mobilizing and disseminating information about anything and everything. Whether we are shopping, at home, commuting, or working, our technology- savy, multitasking skills have risen to the next level, taking advantage of emerging media. And with this power, we are now forcing corporations everywhere to reinvent their marketing techniques and strategies to capture our loyalty towards their brands.

The consumer is now empowered, interacting in fundamentally different ways with their brands. The stronger awareness and brand formation, involvement and interaction, and ultimately consumer actions related to purchasing has forced marketers to aggressively pursue their targets by effectively integrating new media tools to the more traditional ones in their campaigns. No more one-way communications. While corporations are still trying to measure the effectiveness of new media, consumers are becoming more interested in corporate values, culture and image. And what better way to share this, than the use of new media!