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A September 2009 MarketingProfs survey of business-to-business B2B and business-to-consumer B2C marketers found that the marketing tactics most often used on social sites are not necessarily the b

via Whats Working for Social Media Marketers? – eMarketer.

This blogging experience has been interesting and truly experiential.  I have shared what I have found to be the most fascinating new media channels and brands, which I believe are doing a great job in reaching their consumers.  As we approach 2010, let me tell you how I feel about blogging and what every new blogger should know.

Blogging is a personal experience, it is the place to share your thoughts and opinions. It is also the place where your are most likely to have loyal readers.  As such, whatever you decide to blog on, make sure that it is about something that you enjoy to be able to stay committed and true to those readers.  And when I say committed, I mean keep those posts coming, on a regular basis.

Blogs are all about content, content, content, and even more content.  So make sure that you are writing about something you REALLY love.  Poor content equates to no visibility.  Write about anything and everything, as long as you have something to say.  So choose your categories carefully and make sure that you have as many tags as possible per post.  Because believe it or not, tags are a great way for your blog to be noticed.

Blogging platforms are free.  That is if you are looking to keep your blog to the bear minimum.  So some time doing a little research on which platform would best suit you and what you want to achieve out of it.  If you are like me, a new comer, then DEFINITELY ask someone who isn’t.  It is not much fun when you discover at a later stage that you can’t upload widgets or embed media from different sources!!  So save yourself the frustration, and if your blog is there to stay, then I would advise that you invest a little to get that ‘my blog’ look.

Getting your blog noticed takes a lot of time.  So don’t be discouraged when your statistics indicate small viewership.  Definitely get your blog on your Facebook and Twitter pages, and any other social network you are a member of.  As long as these networks will find what you are writing about is relevant, then viewers will come later rather than sooner.

One of the things that I have come to learn over the years is how committed and smart people marketing for non-profit programs are. From communication strategists to social marketers, focus has been on overcoming the struggles faced with their external audiences and donor agencies.  But times are changing. As the global economy encourages the use of social media, funded programs are promoting and communicating through social media platforms to encourage global participation.

The Global Sustainable Tourism Alliance (GSTA) was established in 2005 with 15 non-profit and for-profit organizations with significant experience in sustainable tourism development and funding by funding by the United States Agency for International Development (USAID) and the founding alliance members.  With a holistic and systemic approach to sustainable tourism development, Uganda’s Sustainable Tourism in the Albertine Rift (STAR) launched the Friend-A-Gorilla  program through its website and social networking sites.  The innovative campaign has captured over 14,000 followers on Facebook and 1300 followers on Twitter, since its launch on September 26, 2009.  The social buzz has also made it newsworthy with more than 500 news articles generated about the program worldwide creating the best international publicity Uganda has ever had.

In truth, you don’t have to be a big, powerful brand with a huge budget and global reach to incorporate these strategies. In fact, startups, small- and medium-size companies, associations, and non-profit groups are all benefiting from rethinking how they market their services.

Friend A Gorilla

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February 2019
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